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JourneyEd Hosts Microsoft Viral Marketing Program for TeachersJourneyEd is serving as the host for the Microsoft Tools for School program, designed to increase awareness and adoption of Microsoft products among teachers and, in turn, used in the classroom. The Tools for School campaign showcases four Microsoft products for the classroom: Learning Essentials, Microsoft Student 2008 Microsoft Office OneNote and Microsoft Office 2007. "JourneyEd has been a great collaborative partner on this program and I look forward to working with the team on future projects," said Karla Hakansson, Microsoft US Public Sector Education Marketing Manager. "JourneyEd was pleased to be able to assist Microsoft with this program. With our back-engine tracking and superb verification capabilities, we were able to provide a solution to Microsoft that allowed them to quickly launch the program without needing to invest in additional resources," said Janet Drumm, Vice President of New Business Development at JourneyEd. Teachers who participate are invited to try Learning Essentials for Office and they can earn valuable rewards for their classroom through referring the program to others. For five referrals, teachers earn Microsoft Student 2008, for 10 referrals, Microsoft Office OneNote and for 15 Referrals Microsoft Office 2007 Home & Student Edition. Microsoft is promoting the program through an email campaign, advertising and newsletters. # # # |